THE AMERICAN

LARGEST RODEO IN THE WORLD

Story

I was asked by Teton Ridge to design the new identify of the American rodeo. After creating the new brand identity for the annual event, as well as the yearly qualifying event circuit. We went into production. With the help of Marlon Lee and his team we delivered all venue artworks and marketing materials. As part of the event marketing and entertainment, myself and a small team, went on the road across America to capture 8 films for the LEGENDS SERIES, starring rodeo athletes, ranchers, cowboys and cowgirls, and competing to qualify for THE AMERICAN RODEO