CF1GUIDE
BRAND IDENTITY
Story
As the core CF1 team undertook the monumental task of building a Formula One team, its car, factory, and headquarters, we began exploring, defining, and developing the visual and tonal language that would establish CF1’s place within the F1 arena.
The result is a brand identity that acknowledges the team’s American origins, honors and builds on the legacy of Cadillac and GM’s luxury and design excellence, and introduces a fresh, modern expression. One that is distinctly CF1 and unlike anything else in Formula One motorsport.
