CF1T_IDENTITY

Partnering with Emily Castel of TWG Global within the TWG LAB framework, we worked together to develop the Cadillac Formula 1® Team brand identity and creative directed it’s application across the Team.

We conceived and executed a bold, distinctive marketing and design language to define the team

and announce its arrival on the grid, in the paddock, in the stands, and on the streets.

Over the past 12 months working with the CF1 Team, we have built the brand identity and its expression across every touchpoint,

working closely with production specialists to deliver a consistent, confident, and fresh presence within Formula 1®.

The result is an identity that embodies the ethos and ambition of the newest team on the grid.

BRAND LANGUAGE

PADDOCK | TEAM GARAGE

PITWALL

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RACEBASE

BRAND IDENTITY

MOTORHOME - EXTERIOR

MOTORHOME - INTERIOR

TEAM TRANSPORT LIVERY

TEAM SUITE POSTERS

PADDOCK CLUB